Business insurance is something to consider when you start any business because any type of business may need the protection that insurance provides from time to time.
An internet business is a little different from a traditional brick-and-mortar business because generally, customers don’t visit the place of business.
Also, most internet businesses are home-based, so homeowners’ insurance [...]
Business Card Etiquette
When doing business abroad it is important to understand the local culture. Culture includes areas such as a country’s norms, values, behaviours, food, architecture, fashion and art. However, one area of culture that is important for the international business person is etiquette.
Understanding business etiquette allows you to feel comfortable in your dealings with foreign friends, [...]
Why Your Advertising Isn’t Working
The vast majority of ads don’t register with consumers. Here are seven straight-up reasons why your message probably isn’t getting through
Recently, an AdweekMedia poll of LinkedIn members posed this question: “Of the ads you see in a typical day, how many engage your attention?” A remarkable two-thirds of respondents said “a small minority of them.” [...]
How to Make Sure Customers Pay
If you’re having a tough time getting customers to pay, you’re certainly not alone.
As a result of the roiling economy, many business owners are dealing with foot-dragging clients who are now late and requesting payment extensions on bills. That’s made it difficult for entrepreneurs to get a handle on cash-flow and budget projections. According to [...]
Buy TV, Radio, and Internet Ads?
Business owners who might not have considered such advertising in the past should know rates are down and audiences are up
These days, you don’t have to be an insomniac to come across television commercials for products like the “Snuggie” or “ShamWow.” With advertising dollars scarce and large corporations cutting back on their marketing efforts, smaller [...]
In Advertising, Consistency Pays Off
Your ability to sustain a long-term advertising program shows customers that you’re a successful, reliable brand
I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me [...]
Online Businesses for Women
Women considering starting or buying an online business should take several factors into consideration. To fully understand the commitment required to create and/or maintain an online business can often end up being more than anticipated.
Many experts agree however that an online business is a great way to make money because it is growing so quickly. [...]
Some News on Home Based Business
Home Based Business
Home based businesses are increasingly more popular as people seek a more equitable home-life balance. Many can achieve this by securing a job which allows telecommuting or by starting their own home based business.
In today’s economy, a lot of people are looking for ways to supplement their income and a home-based business is [...]
Brickyard Bricks In Brief
“The purpose of Your Business Brickyard is to re-energize business owners and their businesses with the strength generated by a better foundation built on a strong purpose and the perfect execution of the basics. This seemingly simple formula has been forgotten in an era of “me too” strategies and frequent and disconnected jumps to the [...]
Turning Web Browsers Into Buyers
Imagine you owned a grocery store in which roughly half the people who loaded up shopping carts suddenly left them full in the aisles and took off without buying a thing. Most merchants would consider that a crisis, but on the Web, it’s the norm. The median abandonment rate is 40 percent for consumer-products companies [...]