While this has been a staple in the food industry, it is a shame that the giant soft drink company, Coca Cola is resorting to tricking faithful consumers.

Coca Cola has come up with a great way to make more money: Give you less Coke for more money and get you to think it’s doing you a favor.

Coca Cola is branding the 7.5-ounce cans as “90-calorie portion-control mini-cans.” That translates into they want you to keep drinking Coke, which you might not do if you were concerned about all 140 calories of sugar in the 12-ounce cans.
The Center for Science in the Public Interest — the nation’s food police — shopped around for the shrunken cans and found the 8-packs selling for $3.99. That compares to 12-packs selling in the same stores for $4-$6. The per ounce price consumers are paying for the mini cans ranges from 50% more to more than double the cost for Coke in regular-sized cans.

This isn’t entirely new for Coke. In 2006, the company was marketing its 100-calorie cans. The difference? Those were 8 ounces compared to the newly shrunken 7.5 ounces that weighs in at 90 calories.

My only question is “Are we getting the new Coke in this trickery or is it the old coke that became passé when Coca Cola revamped their formula which was a huge debacle?

This entry was posted on Monday, February 1st, 2010 at 10:05 am and is filed under General Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.